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Five last articles
  • Building a Web Store on Shoestring Budget in less than Four Hours

  • Thursday, May 12, 2005
  • Effective Web Search with Google's "My Search History" Tool

  • Monday, April 25, 2005
  • Beware of Spyware

  • Thursday, April 7, 2005
  • How to Build a Business Website

  • Tuesday, March 22, 2005
  • Effective use of your online time

  • Saturday, March 5, 2005
    Your Daily Dose of .NET From India

    This is more like a Business Blog. Rusbiz.com is a B2B portal with features that cover a wide range of online business activities. As the CEO of Rusbiz.com, it is my obligation to be in touch with e-business related issues that concern Rusbiz members. I am planning to write about some of these topics over here. I hope that subjects that personally interest me will not go unattended either.
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    Lottery Scam, what it is and how to avoid it? Thursday, July 31, 2003

    Lottery Scam, what it is? Internet scams and frauds are on the rise! The quantity of scam emails with various fraud schemes any email account receives today is simply overwhelming! There is this infamous Nigerian 419 scam, which is by far the most widely circulated one. I wrote about it in one of our ezine articles not long ago. You can read about it here! And there are many other scams like Lottery, Letter of Credit, money transfer, black money conversion, real estate, fraudulent order and the list goes on and on. Looking at my daily doze of scam letters, looks like, the lottery scam seams to be gaining popularity among the con artists. This scam is similar to other forward fee schemes, where the goal of the con artist is to persuade an unsuspected victim to send an advance payment for some dubious offers that the swindlers never plan to fulfill.

    Email Lottery Scam

    The subject of the emails from an unknown source to you will, probably show, something similar to, Congratulation! You have own a lottery. With minor variations the text in most of these letters is virtually identical.

    The letter, usually, claims to be issued by a Lottery Company based in some countries like The Netherlands, Switzerland, England, Canada or the USA.

    And then it says that you are one of many people randomly chosen from all over the world to participate in a lottery of a very large sum. You along with some others have won this lottery. You will be asked to contact them immediately to claim your prize money. Most certainly, the letter will also warn you to keep this as a secret and will specify that the offer has a time limit.

    If you contact them after receiving this letter; there are number of variation how the thugs will try to swindle you. They are quite imaginative and sometimes very innovative in their endeavors.

    In general the idea is you have to pay a fee before the lottery company can release the amount to you. The pretexts are, usually, an investigation company has to make sure that you are the right person who won the lottery, as a foreigner you have to pay a tax before you can get your prize and there is a processing and handling fee that has to be paid before hand, etc.

    Dont think that these dubious offers are only sent by emails. People received them by regular mails, by direct phone calls and even by SMS.

    Phone Call Lottery Scam

    One fine morning you may receive a call from a person, claiming to be a lawyer from a prestigious law farm, and will tell you that you have won a foreign lottery; that a processing fee is due before the prize money can be released to you. The seniors are most likely to be the victims of these telemarketers. If you are located in the USA, most likely, the person will introduce himself as a Canadian lawyer and will inform you as if you have won a Canadian Provincial Lottery.

    Lottery Scam by SMS

    You may even receive a SMS message advising that you have won a foreign lottery. You will be instructed to log onto a website and enter a login and password, which would be provided to you in the message. The site will have the same look and feel of a legitimate lottery site, but in fact, it is a copy site created by the scammers. The URL address will have a very minor, virtually, unnoticeable difference. Once you log in and see for yourself that you have really own the lottery, you will be asked to forward a gaming tax of US $100 to US $500 before you claim your prize.

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    How to identify these scams and avoid being conned?

    The number one motto that you should follow is if it is too good to be true, then probably, it is indeed too good to be true! There is no way you can win a lottery, in what you have never participated!

    The followings are the signs of probable scam offers, you will be better off if you avoid them scrupulously:

    • Any offer, where you have to send cash upfront to redeem you prize.
    • Any offer of a substantial percentage of a large sum of money to be transferred into your account, in return for your "discretion" or "confidentiality";
    • Requests for signed and stamped, blank letterhead or invoices, or for bank account information;
    • Requests for payment in advance of transfer taxes or other fees;
    • Statements that your name was provided to the soliciting party either by someone you do not know or by "a very reliable contact;"
    • Unsolicited calls asking if you would like to be in a "Lottery pool";
    • Mail notifying you that you have already won a substantial sum of money.

    What to sell on the Internet? Tuesday, July 15, 2003

    What to sell on the Internet? The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet. If you have spent sometime on the Internet trying to figure out what product or service you should choose to sell online, you must have noticed that people are selling every conceivable product and service over the Internet. Contrary to popular belief, even big ticket items are also selling on the Internet very well. But, nevertheless, it is not very easy for a newbie to find a product rather quickly and start marketing online.

    If you are having difficulty in finding a good tangible product to market on the Internet or afraid to manage all the hassles of shipping and handling you may seriously consider selling information online.

    According to data, most people browse through the Internet in search of some sorts of information that they require. Survey conducted by Neilsen Media Research shows that Books and Information Category tops the highest selling product and service on the Internet with a significant margin in comparison to other categories. This makes information a natural product for sale on the Internet. Information sells online in the formats of e-books, articles, reports, data, whitepapers etc. If you have expertise in any specific field, you may consider selling your ideas in one of the mentioned format.
    Check out Clickbanks marketplace to get a good idea what people are selling. You will be truly amazed by the scope of ideas!

    Although, information is the most sought after product on the Internet; that does not mean it is an easy-to-sell product. For one thing there are tons of free information available on the Internet, and the second is people on the Internet are not very willing to pay for information. This is the reason why you have to be very careful in choosing the right product to market online.

    People will buy your information product, if it is:

    A particular knowledge that they crave
    It makes their life easier, i.e. saves time
    It teaches them some subject that they would like to learn.

    Which are the products that fall in these categories?


    Expert advises, tips and ideas in a niche field:

    Body building tips, dieting secrets, dating ideas, stock trading secrets, Internet marketing ideas are examples of this category.

    Trend forecasts:

    Businesses spend fortunes to have a better understanding of specific trends. If you have enough expertise to predict a trend of a specific field, i.e. high technology, stock market, Internet, etc., you may have a comfortable living by selling newsletter and whitepapers. The hard part is you have to prove that you are really an expert in this field.


    Thanks to Internet, more and more people are willing to learn different subjects from the comfort of their work and home. If you have enough knowledge of a particular subject, create an online course and market it through Internet.

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    Surveys and data:

    Business bases on various marketing, demographic, sales and other data. You may collect those data from various sources and by conducting your own online surveys. This also requires enough knowledge of a specific business field and their requirement.

    Research and Analysis:

    People are often ready to pay for research and analysis information of their fields because, in general, this saves their own time. Thats why subscription based stocks and other research websites are thriving on the Internet.

    There are number of other reasons why you should consider selling information on the Internet.

    Audience size

    Millions of people from all over the world are browsing through the Internet in any given time. Your information product can be exposed to a very large number of prospective buyers in no time.

    Easy to develop

    Information products like reports and e-books are fairly easy to create. All you need is the knowledge of the field, a little determination and enough time to spend on it.

    Low cost and low over head

    You can create and market a report for less than US $100. You can take advantage of numbers of free marketing tools available on the Internet. You can even keep your overhead low by doing things all by yourself.

    You can start part time

    This is one business you can start from shoestring and spending only couple of hours a day. You can keep your job until you feel comfortable with the earning you generate through your online endeavor.

    Conduct business from anywhere

    The best thing about this business is you can do it from anywhere. You are no longer confined to a specific geographical region. While developing your information product keep in mind the following aspects:

    Does this product satisfy a need or does it solve a problem?
    Is their enough value in it?
    Is it a better product than others available on the Internet?
    Is this product easy to market to your chosen market segment?

    The last question is very important as the sheer size of Internet makes it virtually impossible to focus on it as a whole. You must segment your market as clearly and as specifically as possible to become a successful Internet marketer.

    Once you finished developing your product, initially, try selling your product through a marketplace similar to Clickbank. This will allow you to setup your online business fairly quick. You will not need a merchant account of your own and you can build your affiliate program with an ease.

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