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Five last articles
  • Building a Web Store on Shoestring Budget in less than Four Hours

  • Thursday, May 12, 2005
  • Effective Web Search with Google's "My Search History" Tool

  • Monday, April 25, 2005
  • Beware of Spyware

  • Thursday, April 7, 2005
  • How to Build a Business Website

  • Tuesday, March 22, 2005
  • Effective use of your online time

  • Saturday, March 5, 2005
    Your Daily Dose of .NET From India

    This is more like a Business Blog. Rusbiz.com is a B2B portal with features that cover a wide range of online business activities. As the CEO of Rusbiz.com, it is my obligation to be in touch with e-business related issues that concern Rusbiz members. I am planning to write about some of these topics over here. I hope that subjects that personally interest me will not go unattended either.
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    Six components of a good e-commerce site Wednesday, April 30, 2003

    Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one? A small research will show that there are numerous choices for you to make your business presence online. In fact, you can be overwhelmed with all the possibilities that are available on the Internet to build an e-commerce website.

    However, it is important to plan your website before even shop around for tools to build your site. There are some basic components that all e-commerce sites include, such as product or service description pages, a shopping cart - so that buyers can select and keep items from your product list till they generate a purchase order or an invoice, a payment mechanism so that buyers can pay for your products online or offline. But, you also need to pay attention to the following crucial aspects:

    Product information

    Buyers take their decision whether to buy a product from your site or not depending on the information that you provide. Thats why the product should have a clear and high-quality picture, short and detailed specifications. If necessary add attachments of diagrams, sketches, video etc. along with the product specification. Write clearly and prominently all sales terms and after sales supports terms, etc.

    If you have many products, it is better to use an industry standard classification system to categorize your products. The goal is to have all the information related to the product available on the website, so that the customer can take a positive buying decision instantly.

    Different Ordering Methods

    The ultimate goal of your e-commerce site is to make sales. Many people still dont feel comfortable to make payments through online transactions. You would be better off if you include ordering processes by fax, telephone and ordinary mail. In fact, to have a telephone number for customer support and order is a must for any e-commerce site as it gives buyers some extra feelings of security. That way they know that they can always talk to a live person if anything goes wrong.

    Different Payment Methods

    Although credit cards are by far the most acceptable means of payments on the Internet, you should definitely consider other methods as well. For small payments, Paypal is becoming increasingly a popular mode. All e-commerce sites should integrate this to their payment methods. More options include: Electronic checks, e-bullion, Offline bank transfer etc.

    Shopping Cart with Tax Calculation

    In your search for shopping carts look for the ones, which have different tax calculation mechanisms inbuilt. If you are located in a province or state where your regional tax gets calculated on top of the federal or vice versa, your shopping cart should have the ability to calculate them correctly.


    As money back guarantees are becoming increasingly common on online sales you should consider prominently posting your money back guarantee on you website. Be sure to make your money back guarantee generous! Customers are becoming pickier on this issue. For example if you sell knowledge base products like e-books, reports etc. make your hundred percent guarantees at least of two months. For tangible products, after sales warrantees should be also considerably generous. Customers should feel completely secured to buy at your website.

    Privacy Policy

    Your website must have a privacy policy. Customers are very concerned about the information that they are relaying to you. You must clearly explain them what you plan to do with the various information that you collect from your customers. If your site is planning to use cookies, make sure that you covered this aspect in your privacy policy too.


    If your website collects sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into the hand of a malicious hacker while transferring from his computer to the web server. This also will reassure your customers that you are truly concerned about the security of their personal and sensitive information.

    Once you know how to handle all the above mentioned aspects, go ahead and look for a great tool to build your dream e-commerce website and make money online!

    Conducting Business through B2B E-marketplaces Tuesday, April 15, 2003

    Conducting Business through B2B E-marketplaces Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.

    Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.

    But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive.

    Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going.

    Take the following steps seriously and in no time you will be able to embrace fascinating world of online business.

    Take your products online

    Getting your product online does not simply mean - having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed.

    If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The best online catalog classification available from my point of view is UNSPSC. For one thing, many prominent e-marketplaces adopted this particular system, which allows you to post your products on multiple e-procurement systems and e-marketplaces.

    How do you do this? I would suggest you to become a member of one of the e-marketplaces, where you can aggregate your products using some kind of simple wizards or forms. E-marketplaces based on Commerce Ones the largest B2B e-marketplace enabler, have this facility.

    Our own Rusbiz e-catalog system, which is also based on UNSPSC, also allows you to integrate your products using a very simple but sophisticated form. If you do not have time to do it by your own, you can use the service of a B2B exchange. Rusbiz also provides with similar service.

    Our Services
      E-business Solutions Deal Management
      E-commerce Market Research
      Web Marketing Add products to E-catalog
      Web Stores Advertisement
      Web Design Packages

    Get an online presence

    What should be your next step once you have all your products transformed into e-catalog? Naturally, you need to have an online presence to sell the products. There are number of options how to do this.

    Become a member of an e-marketplace

    This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers.

    Build a website

    There are several ways you can construct an e-commerce site to your need.

    You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification.

    However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website.

    Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch.

    Build a web store

    All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need.

    A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates.

    For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store

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