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    This is more like a Business Blog. Rusbiz.com is a B2B portal with features that cover a wide range of online business activities. As the CEO of Rusbiz.com, it is my obligation to be in touch with e-business related issues that concern Rusbiz members. I am planning to write about some of these topics over here. I hope that subjects that personally interest me will not go unattended either.
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    Promote your website using articles Wednesday, February 25, 2004

    Promote your website using articlesInternet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. Thats why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. There are various ways of exploiting this effective and low-cost method of web marketing. One of them is to write articles related to your business field and distribute them for free!

    There are numerous inherent benefits in this fairly simple and innovative way of promoting your website and your products.

    You can establish yourself as an expert in your field

    People trust and tend to buy products from somebody they consider to be an expert. Once you start writing articles and if these articles provide valuable information, it wont take long for you to get accepted as an authority in your subject matter.

    Augment your own knowledge

    If you write articles, apart from the knowledge that you already have, you still have to do some home works on the relevant materials gathering and culling information, data, surveys, etc. This process eventually improves your own grasp of the subject as well.

    Get targeted traffic to your site

    As far as web marketing is concerned this is the main reason why you should consider writing articles. Each of your articles that you allow others to republish should carry a resource box which includes a short description of you as an author and a link to your website. If readers like your articles, they will visit your site to check out what else you have to offer.

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    Increase link popularity of your website

    All your articles published in other websites with a backward link to your website will help boosting your link popularity. Link popularity indicates the number of web pages that link to your website. Many search engines use it as one of the main factors in their algorithm which determines the search engine ranking of a certain website.

    If you are a novice writer and would like to pursue this unique method of promoting your website, you dont have to worry about where to start. There's a load of information available on the Internet about writing. However, before even you start writing your first article, no matter how good you are in your chosen subject matter, you still have to do some extra research to seek out an interesting topic, gather relevant materials on the topic, evaluate gathered information, organize your thoughts and plan your article.

    While writing an article, maximum time and effort, probably, you will spend on preparation rather then the physical process of writing itself.

    Here are five steps for novice writers to jump start their website promotion through article writing.

    Step I: Choose a topic

    If you feel this method of web marketing suits you, the first step from here is to choose topics for the articles you plan to write. While choosing topics, if your purpose is to attract targeted traffic, make sure that you stick to the subjects relevant to your business field.

    From the broad base of your business field try narrowing down several subjects that could be interesting to your prospective readers. Use those subjects and related materials as your article topics.

    Step II: Gather materials

    Once you have a topic to write about and ideas to focus on, brainstorm surrounding it and find several key phrases relevant to this topic. All of the information needed for you to explore your ideas and illustrate your points you can get from the Internet.

    Here is the process of retrieving information from the Internet:

    • Use Google and other search engines to find information on the search terms you identified. One of the best search engines for this purpose is www.vivisimo.com. Vivisimo’s clustering and meta-search method will help you finding many relevant information that you might not have thought of.
    • Browse through directories to find relevant websites and get required information from there.
    • Seek out specialized repositories of related information. www.bitpipe.com and www.knowledgestorm.com are two wonderful resources if you are doing research on business technology. If you are looking for articles on a topic, try Looksmart’s www.findarticles.com
    • Once you collected enough information, now is the time for you to jot down your ideas and related points. Note down you thoughts using some structuring systems like mind mapping, listing, etc.

    Step III: Make an outline

    Spend sometime on planning your article and develop an outline of the article. Process of making an outline of your article will help you visualize your finished product. An outline is a visual and conceptual list of your ideas and their place in the article. It should reflect your logical thinking process the way you want your readers to see it, a beginning and a culminating point.

    Step IV: Write the article

    Write your article addressing your readers in second person. Try starting your article with something that will spur interest in your readers. Your article should consist of words within the range of 600 to 900. This size for articles became a standard for ezines and, therefore, many ezine publishers simply dont accept larger articles.

    Step V: Edit your article

    After finishing, read the article loud. Work on the sentences that dont sound quite right. Stack the article aside and come back to it in a day or two. Revise it. You will find many ways to improve it this time. Your friends and co-workers can help you too. Let them read the article and make their suggestions.

    Writing articles is a skill like any other you develop by practicing. Why not start doing it now, and at the same time get targeted traffics to your website?


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