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Five last articles
  • Building a Web Store on Shoestring Budget in less than Four Hours

  • Thursday, May 12, 2005
  • Effective Web Search with Google's "My Search History" Tool

  • Monday, April 25, 2005
  • Beware of Spyware

  • Thursday, April 7, 2005
  • How to Build a Business Website

  • Tuesday, March 22, 2005
  • Effective use of your online time

  • Saturday, March 5, 2005
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    This is more like a Business Blog. Rusbiz.com is a B2B portal with features that cover a wide range of online business activities. As the CEO of Rusbiz.com, it is my obligation to be in touch with e-business related issues that concern Rusbiz members. I am planning to write about some of these topics over here. I hope that subjects that personally interest me will not go unattended either.
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    Building a Web Store on Shoestring Budget in less than Four Hours Thursday, May 12, 2005

    Building a Web Store on Shoestring Budget in
less than Four Hours Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Startup related cost, which used to deter many in taking action, has become negligible. Many people already started to notice this! According to a recent report GoDaddy has gained 294,368 new sites in just the first 5 months of 2005 while the top four domain registrars combined, including GoDaddy, have gained more than half a million. Mind it! This is not the quantity of domains registered, this is the quantity of websites hosting with them! This recent explosive growth means one thing. Online business is on the rise!

    So, if you have one or several products to sell to a large geographical area and you would like to start an online business fairly quick but you dont have much money to spend on it, there are still ways to do so.

    Using the integrated features of many portals you can start your dream e–commerce site on a shoe-string budget within several hours. I am going to show you how to do this on Rusbiz.com.

    Sign up

    Preparation needed:

    Write an informative, precise but easy–to–read profile of your company in less than 600 words. If your company’s name is less than 12–letter long you are fine. If not, choose a nice name, preferably, by shortening the company name. This you will require for login name. Create a logo for your company. You can do it later if you don’t have a logo as yet.

    Steps: Register your company by filling up the membership form. Choose a membership other than basic. You need an option with the ability to build a web store. Copy and paste your prepared profile. Once you submit the form you will be taken to a page called My Business.

    Time required: Maximum one hour including preparation.

    Add products to the e-catalog

    This step will help you create electronic catalog of your products that you will use on your website as well.

    Preparation: Take digital pictures of your products. Each picture should not be more than 100 KB. Make thumbnail versions of your pictures. Thumbnails should be less than 10 KB. Both pictures and thumbnails should be of JPG or GIF formats.

    If your product requires special instructions, schemas, etc., make an electronic copy of them as well. This should be of doc, txt, or PDF format and less than 50 KB in size.

    Steps: Now from your My Business page click on the "Add Product" button. You will be prompted to "Add Product" page. Next step is to select the correct subcategory, where your product should be listed. First, choose the main category and than keep on selecting the right subcategory until you end up on the final subcategory. This E–catalog is based on USPSC, electronic classification standard, which offers a ten–digit, five–level logical hierarchy for organizing products and services. Once you successfully selected the fifth level subcategory you will be prompted to a detail form. Add all the necessary information about your product. Insert the pictures in the designated places. Once you finished, submit the form. Continue doing the same for all the products. You have just created your first electronic catalog!

    If you face difficulties, as a premium member you don’t have to go through the steps outlined above, you can just send all the required information to Rusbiz customer service and they will take care of your e–catalog.

    Time required: half an hour including preparation.

    Build your web store

    You will be surprised to know that part of your web store is already created from the information that you have inserted so far! From My Business page click on Manage web store in order to check and edit what you already have so far and what else do you have to do. Your web store has 9 more pages apart from the product pages. The pages are Home, Contact, Company events, Services, Employee information, Company News, Surveys, and FAQ.

    Preparation: You can gather information for some of the vital pages to give your site a professional look and feel. As the pages are template based, you can edit and insert needed information, whenever you like.

    Steps: From Manage Web Store the first thing you should do is configure your web store. This means, you have to select currency of your choice, payment and delivery methods. Next you should choose which of the products you would like to display on your home page. I’ll also suggest you to fill up some of the above mentioned pages, i.e. employee bios, etc. This gives your web store a human touch.

    Voila! Your e–commerce website is ready to go!

    Time required: Maximum two hours including preparation.

    Here are the advantages of having a web store like this one:

  • You don’t need to know HTML
  • Navigation and editing of your website is easy and simple
  • You receive instant access to Rusbiz community of thousands of prospective customers
  • Shopping cart is an integrated part of the package
  • Membership allows you to sell products through Rusbiz e–marketplace
  • As a member you are also allowed to use Rusbiz business process management system
  • You will get access to other useful features of Rusbiz system
  • Your website will be indexed by major search engines within a matter of days

    The best thing about this method is you can start with 3 months Simple Membership for just US$ 65! If you need to use a domain name, you can readdress it to your Rusbiz web store. After a while, if you feel that you require a full–fledged e–business website, professional developers from Rusbiz can take care of this as well. As more and more people are getting involved in online business, if you don’t start now, you might miss the boat! So, take action!

    Our Services
      E-business Solutions Deal Management
      E-commerce Market Research
      Web Marketing Add products to E-catalog
      Web Stores Advertisement
      Web Design Packages Read More...

    How to install?

    In order to add this feature go to the "My Search History" link on your Google home page and search results pages, by clicking the My Search History link on Google Labs, or by going directly to http://www.google.com/searchhistory. If you ever registered with any of Google’s services, i.e. Gmail, Newsgroups, Froogle, etc. you may use same user name and password to install this feature. If you don’t have account with Google as yet, don’t worry unlike Gmail account you can go to the following page https://www.google.com/accounts/NewAccount and create a new account. Once you created an account, you can turn on "My Search History", which will add the link to your Google home page and search results pages.

    Is this feature something new?

    This is actually not a new feature on the Internet. This service of Google has striking similarity to the one already existed on Meta Search tool www.a9.com. Other search engines like www.askjeeves.com and little know www.findory.com also have some thing similar incorporated to their systems. A9 also has a feature called "Discover", which along with your search results recommends sites relevant to the query. The My Yahoo Search test released in October also enables users to save, share and post notes on their own search results.

    Privacy issues

    There is always a reason to be concerned when your Internet activities are tracked and kept by any company. However, Google has taken several steps so that a user can have total control on how he exploits this service.

    First, you have to log on in order to use this feature. Your log in status is visible all the time on the Google home page. If you can see your account name on top right side of the page, this means you are signed in.

    If you don’t want certain searches to be tracked by Google, you have two choices. Either you can suspend the service for a while by clicking on the "pause" button or just log off from the service.

    You can also erase search results from history page by clicking on "Remove" link. Combination of all these mechanisms will allow you to keep your searches private and protected. However, if you are overly concerned about privacy, you better refrain from using this feature.

    Benefits

    Most of Google’s features carry great values for users. The personalization of search processes using "My Search History" allows you to get a better search experience. It’s a significant leap towards creating an ideal search system.

    The benefits of this feature for Google are also enormous! Almost all of Google’s revenue comes from search ads. Naturally, Google’s ability to provide more refined search results to users will allow vendors better targeting their market niche. They would spend substantially more if they could show ads to users based on their past search history. But, Google claims that at this moment it is not planning to post any ads on your history pages.

    No doubt, this is an interface that many of us have been waiting for quite a while. However, its impact on the future of search engines remains to be seen!


    Discuss this article at our new forum
    Effective Web Search with Google's "My Search History" Tool Monday, April 25, 2005

    Effective Web Search with Google’s "My Search 
    History" Tool You were looking for certain information on the web. After several attempts using different words and phrases with your favorite search engine, you finally have found the required information but, as it happens, forgot to bookmark the pages. In a few days when you needed to check out the same pages again, to your utter dismay, you realized that you couldn’t recall how you searched out those pages. Sounds familiar? If you are like me, you probably face this problem quite frequently!

    Finding the right page link you are seeking from the browser’s history feature, out of hundreds of pages that you have visited recently, is not easy either! More over, browser’s history page remembers where you have been as you browse the web for a limited time only. Things may be a little easier if you use Google Desktop search or similar tools from other search engines, but again if you don’t always use the same computer, even this might not be of much help.

    My Search History – a new Google feature

    However, thanks to new "My Search History" feature from Google, now you are able to overcome this difficulty. The service, which is still at beta stage and released just recently, provides complete search history of all the past searches made through Google once you install it. The search histories are stored on Google’s servers, this enables you to access search histories from any computer. From your search history page you are able to make a query on the search history itself. On the history page at the right side you can see the search words or phrases used for making a query, time of the query made, pages visited related to the query and the page link. At the left side, there is a calendar to check out the search made by you on an earlier date. It also shows how many searches you have done on a certain day and how intense your search activity was on each day. A neat feature, which will help you get rid of the problem mentioned in the beginning of the article, will show you relevant search results from your "My History Pages" along with the new search results while you make a query. "This feature of Google Web search enables you to find information you thought you lost", Google claims on its site.

    Our Services
      E-business Solutions Deal Management
      E-commerce Market Research
      Web Marketing Add products to E-catalog
      Web Stores Advertisement
      Web Design Packages Read More...

    How to install?

    In order to add this feature go to the "My Search History" link on your Google home page and search results pages, by clicking the My Search History link on Google Labs, or by going directly to http://www.google.com/searchhistory. If you ever registered with any of Google’s services, i.e. Gmail, Newsgroups, Froogle, etc. you may use same user name and password to install this feature. If you don’t have account with Google as yet, don’t worry unlike Gmail account you can go to the following page https://www.google.com/accounts/NewAccount and create a new account. Once you created an account, you can turn on "My Search History", which will add the link to your Google home page and search results pages.

    Is this feature something new?

    This is actually not a new feature on the Internet. This service of Google has striking similarity to the one already existed on Meta Search tool www.a9.com. Other search engines like www.askjeeves.com and little know www.findory.com also have some thing similar incorporated to their systems. A9 also has a feature called "Discover", which along with your search results recommends sites relevant to the query. The My Yahoo Search test released in October also enables users to save, share and post notes on their own search results.

    Privacy issues

    There is always a reason to be concerned when your Internet activities are tracked and kept by any company. However, Google has taken several steps so that a user can have total control on how he exploits this service.

    First, you have to log on in order to use this feature. Your log in status is visible all the time on the Google home page. If you can see your account name on top right side of the page, this means you are signed in.

    If you don’t want certain searches to be tracked by Google, you have two choices. Either you can suspend the service for a while by clicking on the "pause" button or just log off from the service.

    You can also erase search results from history page by clicking on "Remove" link. Combination of all these mechanisms will allow you to keep your searches private and protected. However, if you are overly concerned about privacy, you better refrain from using this feature.

    Benefits

    Most of Google’s features carry great values for users. The personalization of search processes using "My Search History" allows you to get a better search experience. It’s a significant leap towards creating an ideal search system.

    The benefits of this feature for Google are also enormous! Almost all of Google’s revenue comes from search ads. Naturally, Google’s ability to provide more refined search results to users will allow vendors better targeting their market niche. They would spend substantially more if they could show ads to users based on their past search history. But, Google claims that at this moment it is not planning to post any ads on your history pages.

    No doubt, this is an interface that many of us have been waiting for quite a while. However, its impact on the future of search engines remains to be seen!


    Discuss this article at our new forum
    Beware of Spyware Thursday, April 7, 2005

    Beware of Spyware One day, you suddenly realize that your computer started to work noticeably slower than it used to. You decide to run de-fragmentation of your hard drive and add more virtual memory to the system. No luck! May be, its probably some viruses, you reckon turning on your virus scanning software. Even after running the anti-virus program you notice that the problem wont resolve. Not understanding whats happening frustrated you pick up the phone. Its time to call your tech-support. Sounds familiar? You are not alone! Each day, thousands of users are facing similar problems caused by malicious software called Spyware. According to Dell technical support, nowadays 12 percent of their support calls involve problems related to some kinds of Spyware. Microsoft reports that fifty percent of all computer crashes are caused by Spyware, viruses and Trojans.

    What is a Spyware?

    Spyware also named Malware or Adware are malicious software programs, which most of the time get installed on your computer without your knowledge. These programs are capable of doing many outrageous, sinister things to your computer such as changing computer settings, tracking your online behavior, monitoring and controlling your computer, recording your keystrokes, displaying unwanted advertisement and reporting needed information back to the person behind it.

    Our Services
      E-business Solutions Deal Management
      E-commerce Market Research
      Web Marketing Add products to E-catalog
      Web Stores Advertisement
      Web Design Packages Read More...

    The main types of Spyware are:

    Key loggers: This type of Spyware copies everything you type to a file and send it to the hacker. The more sophisticated type, which is used for identity theft, copies the information you provide when you are connected to a secure website.

    Browser hijacker: It modifies browser settings without your permission. This Spyware is capable of changing your start page, search page, search tool bar and redirect your url to specific pages.

    Email redirector: Surreptitiously copies all your incoming and outgoing emails and sends to the hacker.

    Dialers: This spyware install themselves to your dial-up settings and dials numbers without your knowledge, often to out of country numbers.

    Collectware: The purpose of this Spyware is to track your surfing habit and transmitting the statistical data to the hacker. This information later gets sold to advertisement companies.

    Adware: This Spyware downloads all sorts of banner advertisements every time you take some action such as typing a word on your search tool.

    Why my antivirus program does not block a Spyware?

    Although, Spyware uses same tactics like Trojan virus, technically it is not a virus. A virus is a program written to create trouble or possibly harm your computer system. Viruses are capable of replicate, evolve and cause severe damages to your computer files, registry or even hardware. Spyware, on the other hand, does not harm your computer intentionally. Any nuisance like system slow down is the collateral damage, which occurs while the Spyware serves its mission of monitoring your activities and making unwanted changes to your user experience.

    People rarely read the fine prints of the user agreements while downloading a file, a program, a game or other free stuffs from the Internet. Unethical sites use this to their advantage and add tiny Spyware with the file you are downloading.

    The anti-virus programs can not be sure, whether this program is installed deliberately by you or its a malicious Spyware. This makes identifying and blocking a Spyware difficult for an Anti-virus program. However, things are started to change! Major anti-virus companies are planning to integrate anti-spyware programs to their existing products very soon.


    How did I get infected with a Spyware?

    There are numerous ways how you might end up with having a Spyware on your system.

       When you download and install programs, games, smilies, pictures, screensavers from dubious sites, there is a big chance that you might install a sneaky Spyware along the way.

       Some websites and pop-up windows try to download and install Spyware while you are there. According a recent analysis of sex-based websites, up to 80 percent of these sites are now being used to upload Spyware, worms and Trojans to unsuspecting visitors.

       Some add-ons to you browser that is supposed to enhance your browser experience may secretively install Spyware.

       The most cynical method of infecting you with Spyware is when you receive a sudden pop-up ad, which claims that your computer is contaminated and you have to run certain program to cure your system. If you are credulous enough to run this program, it just installs a Spyware instead of eliminating any.

     

    How to fight back?

    If you carefully follow the instructions outlined below, your chances of getting infected with Spyware are pretty slim.

    Update your Windows
    Allow your version of Windows to update it automatically. Ensure that you have all the latest security patches installed.

    Use Firefox as your default browser
    Since Internet Explorer is the main target for many Spyware, you will be better of with Mozilla Firefox. Moreover, it is a better browser than IE in many aspects.

    Be extremely careful with your downloads
    Try not to download anything from a unknown site. If you still feel like getting a shareware or freeware program check it out on one of these online Spyware database. Spychecker is one such service, and Camtech 2000's Spy Chaser is a nifty downloadable database of nearly 1000 spyware-infested programs.

    Use an Anti-Spyware application
    Download and install one of the following anti-spyware programs: Ad-aware, Spybot or Microsoft AntiSpyware. Although, Microsofts Anti-Spyware is still at beta stage, I am using it and very happy with its performance.

    Get a Firewall
    If you are using Windows XP with Service Pack 2, you are probably fine! In other cases, if your computer is connected to the Internet directly you should get a firewall and install it. Zone alarm is a great firewall you can download for free.

    A recently conducted survey of the Top Network Security threats in 2005 reveals that two-thirds of IT managers and administrators believe that Spyware will be the number one threat to network security. So dont take any chance! Make sure that you are protected!

    Discuss this article at our new forum

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